PITCH DECK: The Daily Deal
Podcast Title: The Daily Deal
Hosts: Tom McEvoy & Al Ethier
Producer: Dennis Stirling
1. Executive Summary
The Daily Deal is a podcast hosted by poker legend Tom McEvoy and seasoned poker professional Al Ethier, produced by creative entrepreneur Dennis Stirling. The show will explore the daily pulse of the poker world, deal-making strategies, player interviews, industry news, and legendary tales from the tables.
2. Mission Statement
To provide daily insight, humor, and value to the poker community through rich storytelling, tactical discussions, and industry updates.
3. Target Audience
Poker enthusiasts
Recreational and professional players
Casino visitors
Sports bettors & gaming communities
Fans of Tom McEvoy and Al Ethier
Male/female audiences aged 25–55
4. Show Format
5. Production Plan
A. Pre-Production
Script/outline creation
Guest scheduling
Recording equipment setup
Show branding (logo, music, graphics)
B. Production
Hosts record remotely or in-studio
Producer manages recording flow
Backup recordings for quality
C. Post-Production
Audio editing
Sound balancing
Music overlays
Promo clip creation
Episode distribution
6. Startup Costs
Item | Cost Estimate |
---|
Microphones (2 Rode/Blue Yeti) | $300 |
Audio Interface | $150 |
Headphones (2 pairs) | $150 |
Soundproofing (foam panels) | $200 |
Intro/Outro Music License | $100 |
Podcast Hosting (Buzzsprout, Podbean) | $20/month |
Editing Software (Audacity/Adobe Audition) | Free – $20/month |
Graphic Design/Logo | $200 |
Marketing Launch Budget | $500 |
Website (1 year domain/hosting) | $120 |
Miscellaneous | $200 |
Total Estimated Startup Cost | $1,940 |
7. Monetization Strategy
Sponsorships (card rooms, casinos, gear)
Patreon/Substack (exclusive content)
Affiliate marketing (poker apps, tools)
YouTube monetization
Live events & merchandise (caps, shirts)
8. Growth Plan
Leverage Tom McEvoy’s reputation and network
Weekly social media content (clips, quotes, previews)
Collaborations with known poker influencers
Weekly email newsletter with bonus content
Submit podcast to Apple, Spotify, Google, iHeartRadio
9. Key Roles
Hosts: Research, perform, promote
Producer: Planning, editing, scheduling
Marketing Lead: Social media, partnerships
Design/Branding: Graphics, merch
10. Timeline (First 90 Days)
Week 1–2: Equipment purchase, logo/music design
Week 3–4: Pilot episodes, guest outreach
Week 5: Launch podcast on all major platforms
Week 6–12: Promote across social and poker forums, collect feedback, expand content
11. Why Now?
The poker world is growing digitally, with global audiences craving authentic content. With two seasoned voices and a talented producer, The Daily Deal is perfectly positioned to capture listener attention and become a go-to name in poker media.
12. Call to Action
Support, sponsor, or collaborate with us to bring The Daily Deal to the world’s poker-loving ears.
Contact: Dennis Stirling – Producer
[Insert contact email/phone here]
13. Sponsor Deck Overview
What Sponsors Gain:
Exposure to thousands of poker listeners and gamblers
Mentions in episodes + pre-roll/mid-roll ads
Brand placements on social media, YouTube, and website
Special sponsorship tiers (Bronze, Silver, Gold)
Sponsorship Packages:
Bronze ($250/month): 1 pre-roll ad + logo on website
Silver ($500/month): 1 pre-roll, 1 mid-roll + logo + social media shoutouts
Gold ($1,000/month): All ads + exclusive episode mentions + sponsored segment
14. Visual Slide Deck Outline (for Investor/Presentation Pitch)
Cover Slide: Show logo, tagline, hosts, producer
What is The Daily Deal?
Who are Tom McEvoy & Al Ethier?
Podcast Format & Segment Overview
Market Opportunity (Podcasting + Poker)
Growth Strategy & Timeline
Monetization Channels
Startup Budget Overview
Sponsor Packages
Call to Action & Contact Info
15. Investor Sheet (Optional Attachment)
Name: The Daily Deal Podcast Business Model: Podcast Production & Content Monetization Investment Ask: $5,000 seed for launch, operations, marketing Use of Funds: Equipment, hosting, branding, guest incentives, ad spend Expected ROI: Revenue from sponsors, affiliates, Patreon, YouTube, events Break-Even Point Estimate: 6–9 months post-launch Contact: Dennis Stirling